Process

Process

Process

User flows/wireframes

Prototyping

User testing designs

Develop scalable style guide

Competitors & Market Gaps

Feature Prioritization

Actionable Insights

Interview/Survey Analysis

Responsibilities

Style Guide

Rapid Prototyping

Interaction/Visual

Data Visualization

User Research

Role

Lead UI Designer

Project

Women's Health App Concept

Women's Health App Concept

Women's Health App Concept

Women’s health has been overlooked for decades, leaving many without the knowledge they need to understand their own bodies. With 70% of gynecology programs skipping menopause education and a history of exclusion from clinical trials, critical gaps persist in menstrual health care. This app changes that—giving women clear, science-backed insights into their cycles, symptoms, and hormones so they can take control of their health and well-being.

Women’s health has been overlooked for decades, leaving many without the knowledge they need to understand their own bodies. With 70% of gynecology programs skipping menopause education and a history of exclusion from clinical trials, critical gaps persist in menstrual health care. This app changes that—giving women clear, science-backed insights into their cycles, symptoms, and hormones so they can take control of their health and well-being.

Women’s health has been overlooked for decades, leaving many without the knowledge they need to understand their own bodies. With 70% of gynecology programs skipping menopause education and a history of exclusion from clinical trials, critical gaps persist in menstrual health care. This app changes that—giving women clear, science-backed insights into their cycles, symptoms, and hormones so they can take control of their health and well-being.

Challenge

Outcome

Eclipse transforms complex cycle health data into clear, actionable insights. Built through research, testing, and strategic design, this concept showcases my ability to craft user-centered solutions for real-world challenges in underserved markets.

Eclipse transforms complex cycle health data into clear, actionable insights. Built through research, testing, and strategic design, this concept showcases my ability to craft user-centered solutions for real-world challenges in underserved markets.

Eclipse transforms complex cycle health data into clear, actionable insights. Built through research, testing, and strategic design, this concept showcases my ability to craft user-centered solutions for real-world challenges in underserved markets.

AN APP WITH THE POWER TO DISRUPT MATURE MARKETS

APP WITH THE POWER TO DISRUPT MATURE MARKETS

APP WITH THE POWER TO DISRUPT MATURE MARKETS

APP WITH THE POWER TO DISRUPT MATURE MARKETS

Our survey revealed a staggering knowledge gap—many women struggled with basic reproductive health concepts, leaving them unsure about their cycles and when to seek care.

The problem wasn’t just the lack of knowledge, but how and when they learned it. Most only gained this information after facing a health issue, often through word-of-mouth rather than structured education. This reactive learning cycle leads to misinformation and missed opportunities for prevention.

Eclipse changes that by providing clear, science-backed education before problems arise, empowering women with the knowledge they need to make informed health decisions.

Women Are Failing the Basic Reproductive Health Quiz—Here’s Why It Matters

With Great Opportunity Comes Two Rounds of Feature Prioritization

With Great Opportunity Comes Two Rounds of Feature Prioritization

With Great Opportunity Comes Two Rounds of Feature Prioritization

With Great Opportunity Comes Two Rounds of Feature Prioritization

At first, we wanted to solve everything. We mapped out features addressing every user frustration, but without clear prioritization, the app quickly became overloaded and unfocused.

We took a step back. What did users actually need? Revisiting our research, we identified three core functionalities that would have the biggest impact:

At first, we wanted to solve everything. We mapped out features addressing every user frustration, but without clear prioritization, the app quickly became overloaded and unfocused.

We took a step back. What did users actually need? Revisiting our research, we identified three core functionalities that would have the biggest impact:

Seamless Learning

Seamless Learning

Using visual data to help users understand cycle phases & hormonal changes.

Using visual data to help users understand cycle phases & hormonal changes.

Symptom Management

Symptom Management

Predicting symptoms and providing actionable insights to users.

Predicting symptoms and providing actionable insights to users.

Educational Resources

Educational Resources

Breaking down medical jargon into clear, digestible explanations for users.

Breaking down medical jargon into clear, digestible explanations for users.

Early user testing revealed another challenge: too much text, not enough clarity. Reproductive health data is complex, and overwhelming users with long explanations wasn’t the answer. So, we turned dense information into intuitive visuals.

Graphs allowed users to instantly spot trends, track hormonal fluctuations, and anticipate symptoms without needing to wade through paragraphs of medical text.More than just improving usability, data visualization built trust. When users could see patterns for themselves, they felt more confident in the app’s insights. This approach transformed cycle tracking from a static log into an interactive, personalized health tool.

Earning Trust Through Simplicity: How Graphs Made Data Accessible

Potential Impact

Potential Impact

Potential Impact

With the right marketing and development, in its first year Eclipse could capture 0.33% of the market, reaching 1 million users. At a $2.99/month subscription model and a 1.5% conversion rate, the app has the potential to generate $1.5 million in Year 1 revenue.

Beyond revenue, Eclipse has the power to bridge critical gaps in cycle health education, providing millions of women with the knowledge they need before problems arise and driving greater urgency for investment in women’s health research at scale.

With the right marketing and development, in its first year Eclipse could capture 0.33% of the market, reaching 1 million users. At a $2.99/month subscription model and a 1.5% conversion rate, the app has the potential to generate $1.5 million in Year 1 revenue.

Beyond revenue, Eclipse has the power to bridge critical gaps in cycle health education, providing millions of women with the knowledge they need before problems arise and driving greater urgency for investment in women’s health research at scale.

With the right marketing and development, in its first year Eclipse could capture 0.33% of the market, reaching 1 million users. At a $2.99/month subscription model and a 1.5% conversion rate, the app has the potential to generate $1.5 million in Year 1 revenue.

Beyond revenue, Eclipse has the power to bridge critical gaps in cycle health education, providing millions of women with the knowledge they need before problems arise and driving greater urgency for investment in women’s health research at scale.

Let's Connect!

Let's Connect!

Let's Connect!

Want to chat about gritty design details, product strategy, or my latest work?

Want to chat about gritty design details, product strategy, or my latest work?

Want to chat about gritty design details, product strategy, or my latest work?

Want to chat about gritty design details, product strategy, or my latest work?

Contact Me

© Eleanor Shepard 2024. All Rights Reserved.

© Eleanor Shepard 2024. All Rights Reserved.

Eleanor Shepard

Eleanor Shepard

WORK

Helivan

Uncorked

Eclipse

CONTACT

CONTACT